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BookSesh
The AI-assisted wellness marketplace & booking platform.
Booking software, payments, events, marketing, marketplace visibility and intelligent onboarding — one ecosystem, built specifically for the people the big platforms squeeze. Helping practitioners get found, booked and paid.
Why we exist
We built the thing we wished existed.
We ran Omega Hub — a real wellness space, built with real care. ClassPass offered our classes to their customers at 70% below our rate, then refused our price rise. We didn't negotiate. We walked away.
We were due to exhibit at one of the UK's largest wellness festivals. Undisclosed costs. Restricted choices. A conflict of interest dressed as standard practice. We raised it, we stood our ground — and we walked away again.
“That moment didn't break us. It clarified everything. The wellness industry deserves platforms that operate with the same integrity they ask of their community.”
— Founder, BookSesh · built from the inside
The Problem
The wellness industry is fragmented — and the platforms profit from it.
Practitioners are forced to stitch together a stack of disconnected tools — paying for each, learning each, reconciling each.
Stacked subscriptions + commissions
Technical setup nobody signed up for
Friction at every handoff
Commissions of 20–35% on every client
Most platforms charge commission, subscription and advertising — often all three at once.
The Solution
One platform. Set up in 10 minutes, not 10 days.
BookSesh folds the whole stack into a single system — and Aura, our AI onboarding guide, walks each practitioner through services, pricing, calendar, payments and branding. By the end of one cuppa, their booking page is live and payments are connected.
- Appointments & calendars
- Events, classes & retreats
- Online / Zoom sessions
- Packages & recurring
- Stripe Connect payments
- Coupons & gift cards
- Flexible fee handling
- Loyalty & vouchers
- Geo-located marketplace
- SEO-built pages
- Automated marketing email
- Referral loops
- Aura — AI onboarding
- AI booking concierge
- Workflow automation
- Google & Outlook sync
Why Now
A $6.8 trillion market — still stitched together by hand.
The wellness economy reached a record high in 2024 and is forecast to approach $9.8 trillion by 2029, growing 7.6% a year — outpacing global GDP. Yet it remains one of the most fragmented, underserved sectors in software.
- → Surge in self-employed wellness practitioners
- → Rising demand for digital, mobile-first booking
- → The creator & coaching economy going mainstream
- → AI collapsing onboarding friction to near zero
Source: Global Wellness Institute, Global Wellness Economy Monitor 2025.
Traction
Not a pitch for a product. A product with proof.
New practitioner pages appear in Google search within days. Search “cacao sound bath North London” and a BookSesh practitioner ranks on top — with Google's own AI Overview citing our pages as the local authority. No paid ads. No SEO consultants.
Real practitioners onboarded through a repeatable, 30-minute founder-led call. Multiple testimonials. A growing community competing for visibility alongside Eventbrite, Treatwell and Fresha — from a standing start.
Business Model
Multiple revenue streams. One ecosystem.
Monthly & annual practitioner plans once the founding cohort fills.
Transparent platform fee on bookings — visible to the client.
Premium visibility for practitioners and events.
Future expansion into wellness venue discovery & booking.
Insurance, accreditation, education, certification, white-label.
Built-in Growth Engine
Three loops. Everyone shares the growth.
Most platforms take a cut and leave practitioners to find clients alone. BookSesh is built around three reinforcing referral loops — wired into the product, not bolted on.
Anyone — partners, practitioners, friends of the community — refers practitioners and earns up to 50% revenue share for 3 months.
Every client gets a referral link. Their friend gets a discount, the client earns a voucher, the practitioner gets a booking. Three wins, one share.
Points become vouchers; vouchers bring clients back. Returning clients book 3–5× more than new ones — automatically.
A self-reinforcing loop where affiliates, practitioners and customers all grow the platform.
Unit Economics · Why Practitioners Choose Us
The practitioner keeps everything.
A practitioner doing £3,000/month in bookings, half from new clients found via the platform. Here's what they actually pay elsewhere — published pricing, checked 2026 — versus BookSesh.
Estimates use each platform's published pricing (Treatwell, Fresha, Mindbody, Booksy, Vagaro), converted to GBP. Treatwell includes UK VAT on commission. Actual figures vary by ticket size and new-vs-repeat ratio.
Fees that make sense — and just got fairer.
Two transparent fees per booking: a 3.3% + 30p platform fee (what keeps BookSesh free for the founding cohort) and a card fee now reduced to 1.5% + 20p — matched to Stripe's standard UK rate. A reconciliation system absorbs any additional Stripe costs on premium or international cards. The practitioner chooses who pays.
Client covers both fees. Practitioner receives the full listed price.
Client covers the platform fee; practitioner absorbs the small card fee.
Client pays exactly the listed price; practitioner covers a single blended rate.
Switch any time from the dashboard. Clients always see who they're supporting: “You're supporting Artuvia — so they earn their full fee.”
Competitive Positioning
Built specifically for the modern wellness economy.
This isn't a hit piece — each incumbent has a place. They simply weren't built for holistic wellness: reiki, sound healing, breathwork, ceremonies, coaching, retreats.
Event & ticketing focused. Fees passed to attendees.
Beauty-focused. High commissions (35% +VAT).
Beauty/salon. Rising monetisation pressure.
Wellness-first. Marketplace + SaaS + AI. Flexible fees.
The Eventbrite wedge. On a typical £50 London ticket BookSesh takes ~29% less (~£2.90 vs ~£4.07) — but the real prize is retention. An Eventbrite ticket is a one-night sale; the same attendee becomes a retained client on BookSesh, with rebookings, packages and marketplace discovery. We convert event-ticket buyers into recurring LTV — and practitioners are already bringing their events across.
We own practitioner trust.
BookSesh has built Onfido-style AI identity verification and live insurance verification directly into onboarding — confirming each practitioner's ID and valid public liability cover (the insurance most therapists need) in minutes, on the fly. It strips out the manual admin that slows every other platform's onboarding, and runs at zero marginal cost — no third-party verification fees (Onfido, Persona, Stripe Identity) leaking out on every check. No wellness booking platform on this list offers this natively. It's also the trust layer that lays the groundwork for future ecosystem revenue — insurance, accreditation and a wellness learning platform — on our roadmap.
Vision
The operating system for wellness businesses.
Become the trusted infrastructure powering wellness businesses globally.
The Ask
Live product. Real users. Real revenue.
BookSesh is raising at pre-seed. We're opening conversations with early-stage investors and strategic partners who understand the wellness category and want in before the marketplace compounds.
Deployed to reach 500 partners and prove post-Founding-111 conversion & retention — the milestones that unlock a larger seed round. SEIS gives angels 50% income-tax relief.
Register your interest.
The round opens once we reach our next milestone. Leave your details and we'll come to you first — no deck-spam, a personal reply.